The Communicative Leader

Freelance project

Design and Art Direction

Created and produced by WMU faculty Dr. Leah OH the communicative leader podcast asks the question, “why the heck should you care about leadership communication? Well, communication is the yardstick others use to determine whether or not they see you as a leader”.


The objective of the identity was to create a readable distinction. Podcast apps typically display logos and any text on a small scale. IBM Plex Mono was selected as an eye catching and modern typeface for small scales.


The color palette was selected to create a strong distinction from other podcast branding. Dark reds and blues and to a lesser extent yellow dominates the surveyed podcast identities. Teal, purple, and a dark green create a bright, distinctive, and elevated color identity for screen display.