It is important to continually exercise problem solving and research skills as a designer. I find the best way to do that is through my interest in design history. There are many companies and organizations that have produced significant logo designs over the last century. It is a diverse pool of information from which to practice logo and branding design. By researching these old marks and their makers I get a better understanding the prevalent trends and theories behind the graphic design of the last one hundred years. This interest obviously crosses over into technical skills and fun thought experiments in design.