Conceptual companion app for Heroes of Newerth. The objective is to provide services such as a store, chat, and game news/updates outside of the PC client. Running a game as service like Heroes of Newerth necessitated the exploration of a companion application to market to, and communicate with, our players away from their computers. The app would be oriented around access to news and events in Heroes of Newerth and give players the opportunity to buy in game content on the go or to drive sales and downloads through in app specials.