This is an unused concept for a Kalamazoo non-profit. Interfaith provides housing for low income people in the city. I was contacted by the director in an attempt to create a logo and identity system to increase visibility within the community. Unforturnatly we were not able to implement the finished concept.

The mark takes the form of the monogram of the letters I and H interlocked. creating something clean and versatile were my main concerns. Black and white make for easy reproduction and the geometric design allows for maximum legibility.The monogram is also legible in a vertical orientation as a tertiary option for space saving.

The interlocked nature of the mark is also left opened on either end, which allows multiples of the logos to be linked together to form a pattern that can be used in a number of applications, including the letterhead I have included and for applications including business cards, letterhead, etc.

Conceptually, I wanted the logo to be architecturally reminiscent considering the nature of the organization as a housing complex. The open ended arms of the I and H are not only intended as a a call out to architectural plans, but more conceptually as open to those in need. Finally, you may notice a bit of an implied cross. A small reference to faith, but one that is embedded into the overall mark and not intended to promote christian symbols, more as a part of the interlocking whole as is implied in the name Interfaith Homes.