WMU Visual Idenity Assets

Western Michigan University

Design

Western Michigan University’s Visual idenity updates was comprehensively backed by web assets. However, I saw a gap in printable quickstart assets for visual identity resources and especially fonts and colors.

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These quickstart guides were shared to the wider WMUx team and those working in visual branding across WMU's campus for posting in offices and common areas.

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Additionally I saw the need for a Power Point template that worked with the needs of WMUx.

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Unlike the standard Uunviersity templates, this deck was built using the master slides feature with a number of common layouts leveraging the university color palette.