Western Michigan University promotes a day of giving to the university and programs each fall. The office of alumni and development sets the basic visual look for the giving campaign and allows for units and departments to set their own spin on the concept. The concept for 2019 was “Together We Elevate”. Within that directive, I worked within the marketing and communication team of Extended University Programs to develop social media call to action to raise funds and awareness for the programs the department oversees.

I created the graphics, filmed the video and directed the editing process in collaboration with a student worker in our department. This was a great opportunity for our team to come together to celebrate the unique programs of the department. We were able to drive significantly higher outcomes from our previous giving day efforts.

Along with video, storytelling social media posts were shared along with the videos. These videos and posts were shared over a nine-day period before giving day itself. The videos presented here are combined versions of the social posts.